Round Table China

Men flex their muscles in consumption

05.22.2023 - By China PlusPlay

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Chinese men are spending more in untraditional retail sectors previously NOT associated with males, such as beauty care, childcare and pet care.

Has male-oriented marketing finally started to pay off? Or have societal changes been influencing what they buy? (01:05) / More couples got prenups in the last decade. Is romance dying? (26:41) On the show: Heyang, Liyi, Josh Cotterill.

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