05.22.2023 - By China Plus
Chinese men are spending more in untraditional retail sectors previously NOT associated with males, such as beauty care, childcare and pet care.
Has male-oriented marketing finally started to pay off? Or have societal changes been influencing what they buy? (01:05) / More couples got prenups in the last decade. Is romance dying? (26:41) On the show: Heyang, Liyi, Josh Cotterill.