This episode unpacks the what, why, how, and when of menstrual health and hygiene, framed as a human issue, not just a women’s issue.

We share how White Rice works on the ground—using behavior design and storytelling to break taboos, build trust, and shift mindsets.

Our biggest win? Getting men to see menstrual health as normal not awkward or shameful.

We’ll also touch on how this work can scale across Pakistan by adapting to local realities, building partnerships, and keeping community voices at the center.

This is more than awareness; it’s a cultural change in motion.