Join John and Sarah on the White Rice Impact Podcast as they dive deep into the blueprint for building sustainable, resilient cities in Punjab. Drawing insights from the groundbreaking DREAMS initiative led by White Rice in collaboration with UNICEF and ADB, this episode explores how behavior change strategies transformed waste management and water conservation in Bahawalpur and Rawalpindi.

Discover the behind-the-scenes stories, real-world results, and community-driven solutions. From household-level actions to city-wide impacts. Learn how psychology, sociology, and environmental factors were leveraged to shift mindsets, create tangible outcomes, and ignite collective responsibility.

Whether you're passionate about sustainability, behaviour change, or urban resilience, this episode provides practical insights and inspiring examples on how Punjab is scaling sustainable living for future generations.

Tune in and be part of shaping cleaner, greener, and smarter cities.

This episode unpacks the what, why, how, and when of menstrual health and hygiene, framed as a human issue, not just a women’s issue.

We share how White Rice works on the ground—using behavior design and storytelling to break taboos, build trust, and shift mindsets.

Our biggest win? Getting men to see menstrual health as normal not awkward or shameful.

We’ll also touch on how this work can scale across Pakistan by adapting to local realities, building partnerships, and keeping community voices at the center.

This is more than awareness; it’s a cultural change in motion.

Love matters, but presence changes lives. Welcome to the White Rice Impact Podcast, hosted by John and Sarah from the White Rice team.

In each episode, John and Sarah unpack compelling insights shared by behavioural designer and parent Usman Zahid, exploring powerful stories, practical strategies, and real-life experiences focused on parenting and early childhood development.

Through engaging discussions, actionable takeaways, and the science of human behavior, this podcast empowers parents, educators, donors, and creators to foster deeper connections and meaningful change during children's crucial early years.

Subscribe today and join the conversation, because parenting isn't just about love; it’s about being truly present.