What separates those who push through brutal setbacks from those who give up? In this episode, Tom shares a raw story from Royal Marines Commando training to uncover the psychological skill more powerful than talent: grit. You’ll learn why most business owners unknowingly train their minds to quit—and how to rewire your brain for unshakable resilience, using neuroscience-backed tools like the Reticular Activating System. Plus, you’ll hear how one founder transformed her mindset and results in just 12 weeks.