Stigma is a set of negative beliefs and prejudices about a person or group of people. It is often based on myths and outdated social norms, and can lead to discrimination—unjust treatment and behaviours directed toward a person or group. Many people are stigmatized or discriminated against for more than one reason, including sexual orientation, gender, culture, or physical disability. 

Experiencing stigma and/or discrimination can: 

• Lead to mental health or substance-use problems—or make existing issues worse 

• Cause people who already face discrimination (for any reason) to be even less able to find help or access services

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