The single biggest lesson from 30 years in the industry? Markets reward ownership, not prediction.

In this episode of The Free Lunch Podcast, Greg sits down with Jacob for a mentorship-style conversation about what actually works in investing and what consistently fails. They dig into why so many investors hurt themselves trying to outsmart the market, and why staying invested and diversified tends to beat almost every clever strategy people try.

Greg puts it simply: the real challenge in investing isn't intellectual. It's behavioural.