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MER & ROAS are BS! This is the only metric you should look at
MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed.
Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years!
Resources:
Get unlimited access to all our ebooks, masterclasses & 3 classes a week
👉 www.DisrupterSchool.com/EnrollInDisrupterSchool
The Facebook Ads MBA Program is an immersive Hi-Touch accelerator
👉 www.MBA.FacebookDisrupter.com
Book time to talk with me:
👉 www.Consulting.FacebookDisrupter.com
Join my newsletter:
👉 www.Newsletter.FacebookDisrupter.com
Chapters:
00:00 MER & ROAS are BS!
00:04 How to Measure Your Digital Marketing Success with these 4 Key Metrics
04:26 Mastering Profitable Scaling Margin (PSM) for Maximum Profitability
10:14 What is Disrupter School and the Facebook Ads MBA Program
View all episodes
By Charley Tichenor
5
66 ratings
MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed.
Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years!
Resources:
Get unlimited access to all our ebooks, masterclasses & 3 classes a week
👉 www.DisrupterSchool.com/EnrollInDisrupterSchool
The Facebook Ads MBA Program is an immersive Hi-Touch accelerator
👉 www.MBA.FacebookDisrupter.com
Book time to talk with me:
👉 www.Consulting.FacebookDisrupter.com
Join my newsletter:
👉 www.Newsletter.FacebookDisrupter.com
Chapters:
00:00 MER & ROAS are BS!
00:04 How to Measure Your Digital Marketing Success with these 4 Key Metrics
04:26 Mastering Profitable Scaling Margin (PSM) for Maximum Profitability
10:14 What is Disrupter School and the Facebook Ads MBA Program
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