MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed.
Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years!
Resources:
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Chapters:
00:00 MER & ROAS are BS!
00:04 How to Measure Your Digital Marketing Success with these 4 Key Metrics
04:26 Mastering Profitable Scaling Margin (PSM) for Maximum Profitability
10:14 What is Disrupter School and the Facebook Ads MBA Program