In today’s episode, we’re joined by Allison Lau, a fashionista who discovered a love for merchandising back in the days of Myspace! Now a site merchandiser for the shoe company Clarks, we talked to Allison about how this 195-year old brand sees the world of ecommerce. She also shared the secrets to her success in the field: consistent performance tracking and real life customer intel that make for a world-class data-driven approach.