INGREDIENT OF THE DAY:  none

Today's show is a re-cast.  I talk about merchandising.  Long before you get to the label on a food package to evaluate whether the food is good for you or not, there are various influences at play that may be unconsciously directing you to a particular product.  Some of those influences are need, desire, habit, coupon incentives, advertising, marketing, product placement, and merchandising.  That latter influence, merchandising, is probably the one influence that people are least familiar with.  Come with me on a tour of your local grocery store and learn about merchandising practices.

Show Notes:

To Contact Show:  [email protected]

Facebook Page:  https://www.facebook.com/prophetofprocessedfood/?ref=bookmarks

A video version of the original podcast (Episode #8) is available at YouTube.  https://www.youtube.com/watch?v=RthVJ4vHASU

The podcast can be subscribed to at the iTunes store or using most of the podcast apps available for smart phones or tablets.  Just search under Food Labels Revealed.

References:

How Visual Merchandising Can Help Boost Supermarket Spending

http://tinyurl.com/gpsusry

Music:

Intro music is the "Peter Gunn Theme" by Henri Mancini

Outro music is "Fluffing the Duck" courtesy of Kevin MacLeod