A popular business strategy for companies to grow and scale is through mergers and acquisitions. The M&A process allows them to gain market share, find new technologies, and acquire new skills. But does an M&A make sense for your digital agency?

In this episode, Justin Christianson of Conversion Fanatics joins us to explain why you shouldn't romanticize an acquisition, what pitfalls to beware of, and why Conversion Fanatics has been able to scale and achieve sustained growth over the past 11 years.