Better Advertising with BTR Media

Merging Brand Marketing with Performance Analytics


Listen Later

Episode #070 - In this episode, Destaney is joined by Matt Zielinski, VP of Digital Strategy at H&H Group, to discuss how platforms such as Amazon and Walmart have shaped the evolution of the e-commerce landscape, and how to pair digital analytics with strategic planning to foster an engaging consumer experience. Matt also shares his journey from traditional brand marketing into the digital realm, emphasizing the necessity for convergence between brand building and performance marketing to drive sustainable growth in a highly competitive market.

A glimpse into their conversation:

  • The shift from traditional ROAS metrics to a more holistic view of brand and performance-driven marketing is essential for long-term success in eCommerce.
  • Understanding the convergence of brand marketing and performance media, particularly with tools like Amazon DSP, can lead to better consumer engagement and increased profitability.
  • Investment in upper-funnel marketing activities and the use of clean-room analytics are vital steps in building a robust digital brand presence.
  • Effective brand strategies must prioritize understanding consumer behavior and demand creation over mere product selling.
  • Brands should focus on adaptive strategies and test and learn approaches to navigate the dynamic advertising landscape effectively.


Connect with Matt on LinkedIn

Learn more about H&H Group

Connect with Destaney on LinkedIn

Learn more about BTR Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

Better Advertising with BTR MediaBy Destaney Wishon and Justin Nuckols

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

12 ratings


More shows like Better Advertising with BTR Media

View all
Behind the Numbers: an EMARKETER Podcast by EMARKETER

Behind the Numbers: an EMARKETER Podcast

122 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

524 Listeners

My First Million by Hubspot Media

My First Million

2,603 Listeners

Retail Media Breakfast Club by Kiri Masters

Retail Media Breakfast Club

6 Listeners