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Merging sales and marketing, with Oliver Turkman, Marketing Manager at Apton Partitioning
Is there a crossover when it comes to sales and marketing? Oliver shared his professional story about how he originally thought he wanted to immerse himself in sales, but found - and is glad he stuck to - marketing in manufacturing.
Oliver spoke to James about the similarities and differences between sales and marketing, how data is imperative for both - and how marketing actually gives him more freedom and flexibility when it comes to promoting the business.
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Birmingham, April 2025
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By marketingSHOWCASE / Sound MediaIs there a crossover when it comes to sales and marketing? Oliver shared his professional story about how he originally thought he wanted to immerse himself in sales, but found - and is glad he stuck to - marketing in manufacturing.
Oliver spoke to James about the similarities and differences between sales and marketing, how data is imperative for both - and how marketing actually gives him more freedom and flexibility when it comes to promoting the business.
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Birmingham, April 2025