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Merry Morud and Kevin Watterson Talk Planning Social Media Crisis Communications
Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time of crisis? Merry Morud and Kevin Watterson give their tips for planning and executing social media during a crisis.
In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media during a crisis. Working for a cumulative 11 years at Aimclear both guests have worked through their fair share of crisis equations. Prior to joining the Aimclear team, Watterson spent the better half of a decade as a U.S. press secretary dealing with unplanned situations all the time.
Throughout the episode, the guests discuss the best way for a brand to plan and execute a social media plan during an unplanned event or crisis. Does the size of the brand mean better success? Morud and Watterson provide tips for brands to take preventative action no matter the size.
“If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes.” - Merry Morud
Some topics discussed in this episode include:
Contact Merry:
More from Merry:
Contact Kevin:
More from Kevin:
References and links mentioned:
Subscribe & Review To Social PR Secrets Podcast
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
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By Lisa Buyer
5
1010 ratings
Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time of crisis? Merry Morud and Kevin Watterson give their tips for planning and executing social media during a crisis.
In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media during a crisis. Working for a cumulative 11 years at Aimclear both guests have worked through their fair share of crisis equations. Prior to joining the Aimclear team, Watterson spent the better half of a decade as a U.S. press secretary dealing with unplanned situations all the time.
Throughout the episode, the guests discuss the best way for a brand to plan and execute a social media plan during an unplanned event or crisis. Does the size of the brand mean better success? Morud and Watterson provide tips for brands to take preventative action no matter the size.
“If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes.” - Merry Morud
Some topics discussed in this episode include:
Contact Merry:
More from Merry:
Contact Kevin:
More from Kevin:
References and links mentioned:
Subscribe & Review To Social PR Secrets Podcast
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!