In this episode of Chase Your Dreams, PR expert KJ Blattenbauer shares how founders can build visibility and authority without feeling salesy. She explains why great work alone isn’t enough and why clear messaging and positioning are essential to helping your audience understand who you are, what you do, and why it matters. KJ shares practical tips for crafting concise, compelling brand statements, using free PR channels, and creating content that strengthens customer connections. The conversation emphasizes the mindset shift needed for self-promotion, showing that visibility is a leadership skill and a way to serve your audience. Discover actionable strategies to communicate your expertise, attract the right customers, and grow your business.

About KJ Blattenbauer

KJ Blattenbauer is a seasoned publicist with over 30 years of experience helping overlooked experts step into the spotlight. She is the founder of Hearsay PR, the author of How to Be a Media Darling and recent release, Pitchworthy, and a trusted voice in sharing no-nonsense PR advice that gets real results. KJ specializes in helping founders and entrepreneurs craft compelling messaging, build visibility, and establish authority.

Takeaways

• Visibility is a leadership skill that helps people understand your value

• Find your niche and speak to a specific audience 

• Clear messaging is essential to attracting the right audience

• Be proactive about pitching yourself to form media connections

• Earned media builds stronger trust than paid promotion 

• Visibility compounds over time

  
  

Website: www.hearsaypr.com 

Instagram: @hearsaypr, @kjblattenbauer

Linkedin: @kjblattenbauer