Chris Willis sits down with Rachel Adam, Head of Brand and Communications at Sonar, to explore the critical role of strategic communications in shaping and amplifying brand identity.

Why it matters: Strategic communications are vital for aligning brand and comms to drive business success.

• Effective storytelling can command the narrative and elevate your brand.
• Navigating internal and external messaging is crucial for maintaining a cohesive brand identity.

Go deeper: Rachel shares her journey through B2B tech PR and the key lessons she’s learned.

• From storytelling to navigating internal and external messaging, Rachel offers invaluable insights.
• Learn how to align brand and communications for business success.

What’s next: Tune in to learn how to command the narrative and elevate your brand through effective communication.