In this episode, I'm joined by Dan Sodergren — TEDx speaker, BBC AI expert, and author of The Fifth Industrial Revolution — to talk about the biggest shift hitting the marketing industry right now.

Meta's acquisition of Manus AI signals something most agencies aren't ready for: a future where you connect your bank account, and the platform handles everything else. No creative brief. No media buyer. No agency.

Dan predicted this was coming. We get into why, how fast it's moving, and — most importantly — what you actually do about it.

We cover:

• Why Meta buying Manus AI changes everything for agencies
• Zuckerberg's vision for fully automated ad delivery
• The "crofters on other people's land" problem agencies have always had
• Why you've got roughly 18 months to 2 years to adapt
• What skills and roles actually survive the automation wave
• Why data is soil, not oil — and what agencies got wrong

Plus Dan's free Leadership Guide to the Times of AI — just mention this podcast to get your copy.