Meta Platforms, the parent company of Facebook and Instagram, plans to expand its generative AI offerings for ads. These tools will enable advertisers to automatically create variations of images and add text on top of them. The company stated that the tool will initially be launched in a test form without watermarks. However, the company views watermarks as an important safety feature and is working on how labeling will work for ads. Meta's move to expand its AI offerings comes as it invests billions in building and supporting its AI models. Google has also announced a similar expansion of its AI ads tools.