Metadata Matters Podcast

This week's podcast guest is Mike Turfler, Media Consultant and former Post Production Technology Manager at Turner based in Atlanta. GrayMeta has worked together with him on several initiatives involving cloud-based workflows, MAMs and machine learning metadata in post-production.

Masstech creates intelligent, hybrid cloud-based storage and asset lifecycle management solutions for the Media & Entertainment industry.

This week we talk to Sally Hubbard, Director of Media Management at PBS. We talk about the pilot she ran at PBS involving GrayMeta's Curio Platform. We discuss metadata standards, using time-based metadata to realize the full value of an archive, and the challenges & opportunities facing metadata management in 2021.

This podcast looks at metadata within content localization with Scott Rose, CTO of SDI Media. We talk about some of the different types of metadata involved in localization, the role machine learning services can help people focus on the quality of the translated material, and why understanding context is everything for translation.

Matt Eaton speaks to Jim Riley, Chief Revenue Officer from BitMax, a GrayMeta partner, that supports both content providers and downstream platforms to manage and monetize their content. We talk about how metadata has changed over the years, the challenges of delivering metadata based on complexity, variety and tight timescales, and the different types of metadata that need to be combined - editorial, technical and business (or rights) metadata.

Matt Eaton looks back at recent podcasts and makes predictions for 2021

In our first podcast episode of 2021, we feature an interview with Dave Mace, who has designed, developed and implemented many cloud based content platforms over the years working on behalf of news, broadcasters and OTT organizations. We talk about how metadata has changed over the years, how machine learning has revolutionized metadata generation, and how to successfully implement machine learning solutions. Dave provides some very practical advice on getting started with machine learning services.

Welcome to our Holiday podcast special! We talk to Jay Wessland, CTO & VP Operations at Boston Celtics. We discuss how machine learning generated metadata helps increase productivity in marketing & basketball game analysis.

This week Matt Eaton speaks to Adrian Cooper, Chief Product Officer at Terentia. Terentia specializes in the modernization of collections and digital asset management for Galleries, Libraries, Archives, and Museums (GLAM). We talk about the way machine learning has changed the way GLAMs work with content. We discuss some of the challenges around adopting machine learning and how to overcome them. Adrian then shares his thoughts about the future opportunities for machine learning for GLAMs.

This week we interview Elisabeth Knulst, a Marketing Operations Consultant and owner of EMM Consultancy. EMM Consultancy, providing specialist services for customers to help them improve marketing efficiency and effectiveness. In this interview we talk about practical ways of organizing metadata and using machine learning generated metadata to enhance search & discovery and increase the efficiency of marketing operations.