The Bitcoin Playbook

Metaplanet's Rise and the Bitcoin Bet Coinbase Missed

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Metaplanet now holds more Bitcoin than Coinbase — and the corporate playbook is shifting fast. In this Roundup, Josh Friedeman is joined by Jon Gordon (Satoshi Health Advisors) and Trey Sellers (Unchained) to break down where strategy is real and where it’s just noise. From Angel Studios’ 300 BTC buy to the rise of Bitcoin Treasury premiums and Nostr in healthcare, this is signal for operators, allocators, and founders who can’t afford to wait.

Smart moves, missed bets, and what happens when conviction goes on-chain.

KEP TOPICS

  • MetaPlanet's Bitcoin Treasury
  • Coinbase's Bitcoin Strategy
  • Bitcoin Treasury Companies in Brazil and Korea
  • Angel Studios Adding Bitcoin to Its Balance Sheet
  • Market Euphoria and Bitcoin Treasury Companies
  • The Role of Leverage in Bitcoin Investments
  • MNAV and Bitcoin Treasury Valuations
  • Counterparty Risk

    • CONNECT WITH JON

    • X: @thebitcoinyogi
    • Instagram: @jongordon9
    • LinkedIn: Jon Gordon
    • Satoshi Health: satoshihealth.com
    • Sound HSA: soundhsa.com

      • CONNECT WITH TREY

      • X: @ts_hodl
      • LinkedIn: Trey Sellers
      • Personal Site: treysellers.com
      • Newsletter: firebtc.substack.com

        • CONNECT WITH JOSH

        • 🔟 X: @joshuafriedeman
        • 🔗 LinkedIn: Josh Friedeman

          • TAKEAWAYS

          • Metaplanet’s Bitcoin accumulation reflects long-term corporate conviction — not just a headline grab.
          • Angel Studios' BTC buy signals a growing trend: mission-aligned companies using Bitcoin as a brand and balance sheet signal.
          • There are key differences between real Bitcoin treasury integration and marketing optics.
          • Smart capital allocators are starting to reframe Bitcoin not just as an asset, but as a strategic tool.
          • The biggest risk isn’t volatility — it’s waiting too long to build Bitcoin-native infrastructure.

            • SHOW PARTNERS

            • Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → velascommerce.com
            • Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → strongwealth.net
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              The Bitcoin PlaybookBy Josh Friedeman