The Bitcoin Playbook

Metaplanet now holds more Bitcoin than Coinbase — and the corporate playbook is shifting fast. In this Roundup, Josh Friedeman is joined by Jon Gordon (Satoshi Health Advisors) and Trey Sellers (Unchained) to break down where strategy is real and where it’s just noise. From Angel Studios’ 300 BTC buy to the rise of Bitcoin Treasury premiums and Nostr in healthcare, this is signal for operators, allocators, and founders who can’t afford to wait.

Smart moves, missed bets, and what happens when conviction goes on-chain.

KEP TOPICS

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TAKEAWAYS

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DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Trump Media just made a $2.5B Bitcoin move. Square flipped Lightning on at the point of sale. And the Bitcoin Conference? It threw a few curveballs. In this post-conference debrief, Josh Friedeman is joined by Jon Gordon and Trey Sellers to break down treasury shifts, political plays, and business adoption trends you need to know.

🌐 CONNECT WITH JON

• 𝕏  X: @thebitcoinyogi on X
• 📸 Instagram: @jongordon9 on Instagram
• 🌍 Website: Jon's Website

🌐 CONNECT WITH TREY

• 𝕏  X: @ts_hodl on X
• 🌍 Website: Trey's Website

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Trump Media’s treasury move blurred the line between campaign optics and Bitcoin conviction.
• Square’s Lightning rollout gives 4M merchants instant Bitcoin payment access.
• Bitcoin’s adoption is rising—but remains stuck in partisan gridlock.
• The team’s conference predictions flopped—and exposed where Bitcoin hype still outpaces delivery.
• Sound HSA aims to redefine medical finance with Lightning and patient sovereignty.
• Trump’s Rumble deal mixes alt-media, politics, and Bitcoin into one volatile cocktail.
• Is Bitcoin a strategic treasury asset—or just PR in disguise? The jury’s still out.
• Businesses want Bitcoin—but lack the playbook to use it.
• From Unchained to Square, Bitcoin’s institutional playbook is splintering—not consolidating.

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Mentioned in this episode:

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Jamie Dimon once called Bitcoin a scam — now JPMorgan is offering it to clients. What changed? In this sharp business roundup, we break down Wall Street's slow pivot, why Ledn went Bitcoin-only, and how Steak 'n Shake Lightning payments signal a shift in real-world adoption. We also explore the bold idea of the U.S. acquiring 1M BTC as part of a sovereign reserve strategy.

Featuring Joe Ianni (Lyncster) and Trey Sellers (Unchained), both trusted advisors to institutions, family offices, and Bitcoin-native businesses.

🌐 CONNECT WITH JOE

• 🌍 Website: Joe's Website

🌐 CONNECT WITH TREY

• 𝕏  X:
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• 🌍 Substack: Trey's Substack

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• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Jamie Dimon’s reversal highlights how even the biggest Bitcoin critics are now strategically adopting BTC.
• Ledn dropping altcoins signals a growing institutional preference for Bitcoin-only infrastructure.
• Lightning is reaching real-world consumers — with Steak ‘n Shake now accepting Bitcoin.
• Spending vs. HODLing isn’t just a meme — it’s becoming a macroeconomic decision.
• The Bitcoin-only movement is accelerating, leaving no room for crypto dilution in serious institutional plays.
• Institutional interest is no longer exploratory — it’s strategic, tactical, and public-facing.

SHOW PARTNERS

Mentioned in this episode:

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Most accounting tools break under Bitcoin. Bitment is built different.

Jordan Guess, a CPA and the founder of Bitment, is building a Bitcoin-native platform that automates ledger feeds, generates clear bank-style statements, and helps financial pros finally keep up with the Bitcoin economy.

🌐 CONNECT WITH JORDAN

• 𝕏  X: @guess_jordan on X
• 🌍 Website: Jordan's Website

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Most CPAs still don't understand Bitcoin — Bitment bridges that gap
• Bitcoin’s immutable ledger prevents Enron-style fraud
• Legacy accounting tools fail Bitcoin businesses
• Bitment automates transaction feeds + builds readable statements
• Product vision = Plaid for Bitcoin + Lightning
• CPA adoption depends on simplicity + education
• Financial pros who ignore Bitcoin risk getting left behind

SHOW PARTNERS

Mentioned in this episode:

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Steak ‘n Shake now accepts Bitcoin nationwide — and that’s just the beginning. New Hampshire is advancing legislation to let residents pay taxes in Bitcoin. Strategy World 2025 revealed how corporations are moving from holding Bitcoin to building with it. This episode breaks down the most important Bitcoin business signals of the week — including early signs of adoption across retail, policy, and operations.

🌐 CONNECT WITH JON

• 𝕏  X: @thebitcoinyogi on X
• 📸 Instagram: @jongordon9 on Instagram
• 🌍 Website: Jon's Website

🌐 CONNECT WITH TREY

• 𝕏  X:
• 🌍 Website:
• 🌍 Website: Trey's SubStack

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Steak ‘n Shake is now accepting Bitcoin payments across all U.S. locations.
• New Hampshire is advancing legislation to allow Bitcoin tax payments and state reserves.
• Strategy World 2025 showed how corporations are shifting from HODLing to building with Bitcoin.
• Bitcoin adoption is moving from headlines to hands-on business operations.

SHOW PARTNERS

Mentioned in this episode:

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Alladan Flinn, creator of Bitcoin Trading Cards, joins the show to discuss how art, memes, and collectibles can teach Bitcoin better than charts ever could. From fiat parallels in the collector economy to sparking orange-pill moments, this episode delivers creative insight on bitcoin adoption through design.

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

🌐 CONNECT WITH ALLADAN

• 𝕏  X: @bitcoinliferaft on X
• 📸 Instagram: Alladan's Website
• 🌍 Website: Alladan's Website
• 📺 YouTube: Alladan on YouTube

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Alladan uses trading cards to teach Bitcoin through art and memes
• The collector economy is a perfect analogy for fiat money inflation
• Each card is designed as an orange pill — no jargon, just curiosity
• Kids, parents, and educators are engaging with Bitcoin in new ways
• Bitcoin’s cultural layer might be more powerful than its technical one
• Art can orange pill faster than spreadsheets ever could
• Bitcoin Trading Cards are turning teaching into something tangible

SHOW PARTNERS

Mentioned in this episode:

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

From Wall Street's new Bitcoin-backed products to Arizona's Bitcoin treasury bill, this Roundup episode unpacks the latest shifts in Bitcoin's role in business and finance. Jon Gordon (Satoshi Health) and Trey Sellers (Unchained) join Josh Friedeman to discuss Bitcoin-native KPIs, the risks of over-financialization, and what business owners should really track in sats.

🌐 CONNECT WITH JON

• 𝕏  X:
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• 🌍 Website:

🌐 CONNECT WITH TREY

• 𝕏  X:
• 🌍 Website:
• 🌍 Website: Trey's Substack

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

SHOW PARTNERS

Mentioned in this episode:

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Scott Dedels, CEO of Block Rewards, joins to explore how Bitcoin-based compensation is reshaping employer incentives. From startup growth to their bold rebrand, Scott shares how “good money” transforms loyalty, time preferences, and what employees value most. If you’ve ever wondered how Bitcoin can fit into payroll, perks, and culture — this one’s for you.

🌐 CONNECT WITH SCOTT

• 𝕏  X: @LanternBitcoin on X
• 📸 Instagram: @blockrewards.ca on Instagram
• 🌍 Website: Scott's Website
• 📺 YouTube: Scott on YouTube

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

SHOW PARTNERS

Mentioned in this episode:

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Tariffs, mining, and monetary disorder — this week’s panel dives into the growing tension between fiat fragility and Bitcoin’s resilience. Trey Sellers (Unchained) and Jon Gordon (Satoshi Health Advisors) join Josh to unpack the Triffin Dilemma, why Bitcoin's hashrate keeps climbing, and how traditional markets are cracking under pressure. Plus: reflections on Hal Finney and his impact on Bitcoin.

🌐 CONNECT WITH TREY

• 𝕏  X:
• 🌍 Website:
• 🌍 Website: Trey's SubStack

🌐 CONNECT WITH JON

• 𝕏  X:
• 📸 Instagram:
• 🌍 Website:

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

SHOW PARTNERS

Mentioned in this episode:

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Mitch Moore, founder of Strong Wealth, reveals Fluvius — a strategy that blends Bitcoin conviction with dynamic traditional assets. Built to deliver performance without market obsession, Fluvius offers families a path to peace and upside in a volatile world. If you’re a Bitcoiner navigating fiat risk or family wealth dynamics, this is a must-listen.

Watch the full presentation of Fluvius here: https://x.com/mitchdmoore/status/1900628928328593543

🌐 CONNECT WITH MITCH

• 𝕏  X: @mitchdmoore on X
• 📸 Instagram: @mitchdmoore on Instagram
• 🌍 Website: Mitch's Website
• 📺 YouTube: Mitch on YouTube

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

SHOW PARTNERS

Mentioned in this episode:

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE