The Bitcoin Playbook

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Josh chats with a non-Bitcoiner friend about Bitcoin. This is part of an interview series in conjunction with Bitcoin is Better. Check out other episodes on their YouTube channel

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Bitcoin is a decentralized digital currency that operates independently of any government or corporation.
• Bitcoin mining involves solving mathematical equations to secure transactions and create new bitcoins.
• The value of Bitcoin is highly volatile, with the current price around $100,000 per coin.
• To access Bitcoin, individuals can use apps like Cash App or Strike to purchase the asset.
• Bitcoin's limited supply of 21 million coins contributes to its perceived value and scarcity.
• As more people learn about Bitcoin, its adoption and potential for long-term savings are increasing.

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DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

🌐 CONNECT WITH JON

• 𝕏  X:
• 📸 Instagram:
• 🌍 Website:

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• The current healthcare data landscape is fragmented, leading to privacy concerns and inefficiencies.
• NosFabrica aims to empower individuals with ownership of their health data using Nostr.
• Decentralized healthcare interactions can reduce administrative costs and improve patient-provider connections.
• The shift towards data sovereignty allows patients to selectively disclose their health information.
• By using Bitcoin and Nostr, healthcare providers can reach broader populations effectively.
• A major goal of NosFabrica is to enable interoperability across different healthcare systems.

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Mentioned in this episode:

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Phil is the founder of 21M Communications, a PR agency dedicated to getting Bitcoin-only companies the media attention they deserve. Phil has made a career in media in varying capacities, including broadcast TV, print journalism, lifestyle magazine, and digital media. 21M Communications helps Bitcoin startups build their brand awareness, thought leadership, and ultimately put them in a position to orange pill the world through spreading media awareness. Bitcoin is imperative and 21M is committed to supporting the companies that are advancing the mission.

🌐 CONNECT WITH PHIL

• 𝕏  X: @21MComm on X
• 🌍 Website: Phil's Website

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Phil emphasizes the importance of storytelling in marketing, stating that it’s not just about the products but the narratives behind them.
• Building relationships with reporters is crucial; consistent outreach can lead to more media coverage and opportunities.
• Understanding market dynamics is key; companies should plan PR strategies around market trends, whether in bull or bear phases.
• Start small by making a list of potential announcements; even minor updates can be newsworthy if pitched correctly.
• Engaging with reporters on social media and providing insightful content helps build credibility and relationships over time.
• Phil encourages Bitcoin companies to embrace the open and permissionless nature of the Bitcoin ecosystem for broader community engagement.

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Mentioned in this episode:

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Mike Carson, founder of Spaces Protocol, is revolutionizing digital identity with a decentralized system on Bitcoin that empowers user control. As the owner of Friendster.com, he’s planning a reboot to give users ownership of their data. Previously, Carson founded and exited Park.io, co-founded WizeHive, which hit $10 million in revenue and managed three ICANN-accredited registrars. An early Bitcoin advocate, he’s been active in the community since 2013, running one of the first Lightning nodes and pioneering real-world Bitcoin transactions.

🌐 CONNECT WITH MIKE

• 𝕏  X: @ca98am79 on X
• 🌍 Website: Mike 's Website

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Mike Carson emphasizes the importance of decentralized identity, allowing users to own their names without third-party control.
• The Spaces Protocol offers a new approach to digital identity using Bitcoin, enabling user empowerment and data ownership.
• Early Bitcoin adopters, like Carson, see the potential for newcomers to still benefit from buying bitcoin today.
• Carson's experience with the Lightning Network illustrates the importance of being involved in emerging technologies early on.
• The auction system for names in the Spaces Protocol ensures fairness and prevents domain squatting by individuals.
• Understanding bitcoin's simplicity can help demystify it for those who are new.

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Mentioned in this episode:

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Car Gonzalez is the Co-founder and CEO of PlebLab, a Bitcoin hackerspace and community accelerator in Austin, Texas. Previously, he produced content at TFTC with Marty Bent and remains a key leader in Austin's Bitcoin community.

🌐 CONNECT WITH CAR

• 𝕏  X: @PlebLab on X
• 🌍 Website: Car's Website
• 📺 YouTube: Car on YouTube

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Car emphasizes the importance of intentional recruitment to build a strong community at PlebLab.
• Building on Bitcoin is incredibly challenging, requiring dedication and resilience from developers.
• The Top Builder competition at PlebLab fosters innovation and showcases promising Bitcoin startups.
• Car recruits builders based on their passion for solving complex problems in Bitcoin.
• PlebLab aims to help founders succeed through mentorship and community support in Austin.
• The intersection of Bitcoin and AI presents exciting opportunities for future startups.

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Mentioned in this episode:

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Lucas Bazemore is the Managing Director at Township Ventures, a Texas-based private equity firm dedicated to building and sustaining generational Texas businesses. Leveraging Bitcoin, first principles thinking, and human-centric design, Lucas leads Township Ventures in acquiring and growing companies for long-term success. With a rich background in entrepreneurship, software, engineering, healthcare, finance, sales, logistics, and strategic planning, Lucas is passionate about exploring diverse industries and innovative business perspectives.

🌐 CONNECT WITH LUCAS

• 𝕏  X: @LucasBazemore on X
• 🌍 Website: Lucas's Website

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Township Ventures focuses on long-term investments in areas where fiat has failed, such as food, education, and infrastructure.
• Lucas emphasizes the importance of viewing Bitcoin not just as an asset, but as a means to create sustainable generational wealth.
• The business model encourages companies to adopt a Bitcoin standard, enhancing financial stability and operational efficiency.
• Understanding the unique qualities of a deflationary asset like Bitcoin can transform traditional business strategies.
• Investments in community-oriented businesses can yield significant returns over decades, not just quarters.
• A long-term mindset allows businesses to prioritize quality over quantity, leading to better customer relationships.

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Mentioned in this episode:

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Mario D'Elena is Head of Relai Business with a background in wealth management. Previously, he served at UBS AG, GE Money Bank, and AXA as a pension advisor for private and business clients. He also runs his own Tae Kwon Do training business, where he maintains a bitcoin treasury.

🌐 CONNECT WITH MARIO

• 𝕏  X: @RelaiBTC on X
• 📸 Instagram: @relai.app on Instagram
• 🌍 Website: Mario's Website
• 📺 YouTube: Mario on YouTube

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Many businesses initially hesitated to adopt social media, but eventually recognized its potential to double earnings and reach. The same will happen with bitcoin.
• Bitcoin not only serves as a financial tool but also acts as a powerful marketing strategy for businesses.
• Investing a portion of company earnings into bitcoin can significantly increase business profitability and growth potential.
• Understanding the historical failures of money helps individuals appreciate bitcoin as a lasting solution for wealth preservation.
• Having a personal stake in bitcoin helps business leaders communicate its value more effectively to their peers.

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Mentioned in this episode:

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Will Cole is the Head of Product at Zaprite, a leading platform simplifying Bitcoin payments for businesses. With a background at Unchained and Stack Overflow, Will focuses on creating seamless invoicing and point-of-sale solutions that enable companies to accept Bitcoin and fiat. His work at Zaprite empowers businesses to streamline their payment processes while maintaining financial control.

🌐 CONNECT WITH WILL

• 𝕏  X: @willcole on X
• 🌍 Website: Will's Website

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS:

• Zaprite is designed to facilitate Bitcoin transactions for businesses, making payments easier and more accessible.
• The point of sale system developed by Zaprite acts as a companion app, not a full replacement.
• Understanding Bitcoin's limited supply and its credible enforcement is crucial for new users.
• Will Cole emphasizes the significance of Bitcoin as a cost-effective payment method for businesses.
• The integration of Bitcoin and fiat payments allows businesses to cater to diverse customer preferences.
• Zaprite's API enables businesses to create custom checkouts for seamless payment processing.

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Mentioned in this episode:

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Anja is the founder of Bitvocation, a platform launched in 2023 to empower Bitcoiners to leave fiat-driven careers behind and thrive in the Bitcoin ecosystem. With a solid background in Operations Management, Anja has worked with top Bitcoin-focused projects like the Exodus wallet and Fountain podcast app. She’s passionate about helping job seekers navigate the Bitcoin space and connecting innovative Bitcoin companies with exceptional talent.

🌐 CONNECT WITH ANJA

• 𝕏  X: @connecteconomy on X
• 🌍 Website: Anja's Website
• 📺 YouTube: Anja on YouTube

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

SHOW PARTNERS

Mentioned in this episode:

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Mitch Moore, founder of Strong Wealth, discovered his passion for financial planning while studying finance at Indiana University. After working as a high-net-worth specialist at Charles Schwab, Mitch founded Strong Wealth, along with his business partner Jacob, to help families build generational wealth. His firm now serves 40 clients, specializing in wealth management for Bitcoiners, inspired by Bitcoin’s alignment with the values of freedom and financial independence.

🌐 CONNECT WITH MITCH

• 𝕏  X: @mitchdmoore on X
• 📸 Instagram: @mitchdmoore on Instagram
• 🌍 Website: Mitch's Website

🌐 CONNECT WITH JOSH

• 𝕏  X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Owning Bitcoin should not be considered the ultimate financial goal; it's a means to achieve broader life objectives.
• It's crucial for Bitcoin holders to understand the financial implications of their investments beyond mere ownership.
• Mitch emphasizes that effective financial planning incorporates Bitcoin but also addresses family, generational wealth, and estate planning.
• Proper estate planning for Bitcoin involves ensuring legal possession and access for heirs when the owner passes away.
• The financial industry will see significant changes as Bitcoin adoption increases, impacting various roles including traditional financial advisors.
• Mitch argues that many Bitcoin enthusiasts may overlook essential financial planning aspects in favor of simply accumulating Bitcoin.

SHOW PARTNERS

Mentioned in this episode:

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

Velas Commerce: Biz Tech Meets Bitcoin

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners