Metric Stack

In today’s episode, Allan and Lauren talk to Andrew Millar, founder of Relogix. 

As a company that monitors occupancy data, it’s easy to see how the sudden shift to remote work changed everything. Tracking occupancy data evolved to using sensors to figure out social distancing and time spent in the office, which then was used in real-time to control cleaning and safety. 

Hear about the metrics that matter when you have a hardware and a software component to your business and how a sudden change in the way we work can completely change the way a business operates. 

In today’s episode, Allan and Lauren talk to Laura McKay, COO of PolicyMe. 

PolicyMe is on a mission to protect families with honest and uncomplicated life insurance with a DTC product and an ecommerce experience for the next generation of policy purchasers. 

But how do you overcome the barriers of purchasing life insurance? That’s where PolicyMe is changing the game by narrowing in on their target market and adapting their approach to meet people where they are. 

Hear about the metrics that PolicyMe is using to measure their success and build trust in the way they are approaching a legacy industry. 

Metrics mentioned in this episode:
Conversion Rate: https://www.klipfolio.com/metrics/marketing/customer-conversion-rate
Trial to Paid Conversion: https://www.klipfolio.com/metrics/marketing/trial-conversion-rate
Revenue: https://www.klipfolio.com/metrics/finance/revenue 

If you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/

Subscribe to the Metric Stack newsletter: https://metricstack.substack.com/subscribe 

In today’s episode, Allan and Lauren talk to Kyle Braatz, co-founder and CEO of Fullscript, a company on a mission to help people get better.

Fullscript rallies around their North Star metric, which is also their driving force: how many people is Fullscript helping get better everyday? And what about the traditional metrics like NRR and LTV:CAC? While they’re still important, a metric like revenue is an outcome; a direct result of succeeding at your purpose. 

Hear Kyle’s fresh take on a purpose-driven business and how, on the heels of a $240M USD funding round, Fullscript’s rapid growth is taking integrative medicine by storm. 

Metrics mentioned in this episode:
Net revenue retention rate: https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate
Customer lifetime value (LTV): https://www.klipfolio.com/metrics/saas/customer-lifetime-value 

LTV:CAC Ratio: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcac
Payback period: https://www.klipfolio.com/metrics/saas/cac-payback-period 

If you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/

Subscribe to the Metric Stack newsletter: https://metricstack.substack.com/subscribe 

In today’s episode, Allan and Lauren talk to Mike Grouchy, CEO of Ottawa-based SaaS company Pagecloud.

Mike shares two ways Pagecloud uses data to do business: approach everything with a hypothesis (Ask yourself: Why are we doing this?) and building a culture of discovery. By combining a hypothesis and curiosity with key metrics—this is where the magic happens. 

When we ask Mike what succeed with data means to him... well, you’ll have to listen in to find out how it relates to flossing your teeth!

Metrics mentioned in this episode:
Annual Recurring Revenue (ARR): https://www.klipfolio.com/metrics/saas/annual-recurring-revenue
Monthly Recurring Revenue (MRR): https://www.klipfolio.com/metrics/saas/monthly-recurring-revenue
Net Revenue Retention Rate (NRR): https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate
Churn: https://www.klipfolio.com/metrics/saas/logo-churn
Customer Lifetime Value: https://www.klipfolio.com/metrics/saas/customer-lifetime-value
CAC to LTV: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcac
Trial to Paid Conversion Rate: https://www.klipfolio.com/metrics/marketing/trial-conversion-rate
Customer Retention Rate: https://www.klipfolio.com/metrics/saas/customer-retention-rate

If you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/

Subscribe to the Metric Stack newsletter: https://metricstack.substack.com/subscribe 

In today’s episode, Allan and Lauren talk to Solon Angel, founder of MindBridge. For Solon, ideas are abundant, but the key is to write it down and let it settle. This process is how some of his biggest entrepreneurial ventures started. 

Solon shares his unique perspectives on value creation, trusting your data, and how a group of highly committed individuals, like his team at MindBridge, has the potential to change the world. 

We ask Solon the question we ask every guest: What does succeed with data mean to you?

“If you can make data valuable again, if you can make data respected again, and not just enrich it but really make it part of the conversation so it doesn’t just become an opinion-fest anymore, you will succeed. Look at companies that really curate but also bring back trust and orient people towards taking actions that are positive, removing biases, that’s very powerful.”

Have you ever attended a meeting and thought: “This could have been an email."

In today’s episode, Allan and Lauren talk to Aydin Mirzaee, co-founder and CEO of Fellow.app, a meeting productivity and team management tool. Fellow isn’t Aydin’s first business venture. His experience includes a snow shovelling business, a web development company, and a survey company that was acquired by SurveyMonkey in 2014. 

Aydin shares the lessons he’s learned throughout his entrepreneurial journey and how he’s built Fellow to be the place where teams gather to have productive meetings, meaningful 1:1s, record decisions, and keep each other accountable. If you're a founder seeking capital or you’re leading a team, you won’t want to miss the wisdom (and metrics) that Aydin shares. 

Listen to the very end for Aydin’s insight to our most-asked question: What does succeed with data mean to you?

Metrics mentioned in today’s episode

Burn Multiple: https://www.klipfolio.com/metrics/saas/burn-multiple
ARR: https://www.klipfolio.com/metrics/saas/annual-recurring-revenue
CAC Payback Period: https://www.klipfolio.com/metrics/saas/cac-payback-period
Customer Acquisition Cost: https://www.klipfolio.com/metrics/finance/customer-acquisition-cost
Net Promoter Score (NPS): https://www.klipfolio.com/metrics/product-management/net-promotor-score-nps
MAU: https://www.klipfolio.com/metrics/saas/monthly-active-users-mau
DAU:MAU: https://www.klipfolio.com/metrics/saas/dau-mau-ratio 

In today’s episode, Allan and Lauren talk to Allen Lau, co-founder and CEO of Wattpad, the world’s largest social storytelling platform. 

For Allen, data, analytics, and numbers are in his DNA. In the early days of Wattpad, as thousands of writers and hundreds-of-thousands of readers used the platform every day, the impossible task of manually looking at data quickly came to light. Now, with over 90-million monthly active users, Wattpad is prioritizing data using StoryDNA, a machine-learning technology that they developed to analyze billions of data points every day. 

Hear more from Allen as he shares Wattpad’s approach to a data-driven business and how they are using data to empower writers around the world. And as always, he answers the question, “what does succeed with data mean to you?” 

The 5-step ASSET framework: https://twosmallfish.vc/our-thesis/ 

If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/

Subscribe to the Metric Stack newsletter: https://metricstack.substack.com/subscribe 

In today’s episode, Allan and Lauren talk to Mike Potter, co-founder and CEO of Ottawa-based SaaS company, Rewind. Rewind is a back-up service for SaaS applications to copy critical and important business data into the cloud. Think of it as insurance for your data! 

What started as an itch to start a side project evolved into a hypothesis: the churn rate on a backup product would be low. Mike dives into the evolution of Rewind—how it started and where it’s going—and their explosive growth on the heels of a combined $80M USD in Series A and Series B funding. 

And, the coveted question that we ask every guest: What does succeed with data mean to you? 

Metrics mentioned in this episode:
Customer Lifetime Value (LTV): https://www.klipfolio.com/metrics/saas/customer-lifetime-value
LTV/CAC Ratio: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcac

Churn: https://www.klipfolio.com/metrics/saas/logo-churn
MRR: https://www.klipfolio.com/metrics/saas/monthly-recurring-revenue 

NRR: https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate
Magic number: https://www.klipfolio.com/metrics/saas/magic-number
Rule of 40: https://www.klipfolio.com/metrics/saas/rule-of-40
CAC payback period: https://www.klipfolio.com/metrics/saas/cac-payback-period
Total addressable market (TAM): https://www.klipfolio.com/metrics/saas/total-addressable-market

If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics

Subscribe to the Metric Stack newsletter to get new benchmarks, trending metrics content, and tips and tricks to help you level up your analytics delivered to your inbox weekly: https://metricstack.substack.com/subscribe

In today’s episode, Allan and Lauren talk to Erin Bury, co-founder and CEO of Willful. Erin shares the catalyst for launching Willful and the journey they are on to de-stigmatize death.  

Erin admits that when they started Willful, data wasn’t front and centre. It wasn’t until their CTO championed clean data and analytics, and shifted Willful’s data priorities. Now, Willful has devised the perfect equation: the right people + the right data = a data-driven and metrics-led company that is revolutionizing the way people approach estate planning. 

And the coveted question that we ask every guest: What does succeed with data mean to you? You won’t want to miss what Erin has to say.

Metrics mentioned in this episode:

Net promoter score: https://www.klipfolio.com/metrics/product-management/net-promotor-score-nps 

Average order value: https://www.klipfolio.com/metrics/marketing/average-order-value 

Conversion rate: https://www.klipfolio.com/metrics/marketing/customer-conversion-rate
Customer acquisition cost: https://www.klipfolio.com/metrics/finance/customer-acquisition-cost 

Customer lifetime value: https://www.klipfolio.com/metrics/saas/customer-lifetime-value 

If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics 

Subscribe to the Metric Stack newsletter to get new benchmarks, trending metrics content, and tips and tricks to help you level up your analytics delivered to your inbox weekly: https://metricstack.substack.com/subscribe

The Metric Stack podcast is the place to hear how founders, leaders, marketers, and more succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you'll hear stories from people like you who have used data to grow and scale their business.