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Metrics Month: Is CLV the best measure of eCommerce success?
Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.
But there are several best measures, and in this episode they share which ones.
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By Master B2B
5
33 ratings
Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.
But there are several best measures, and in this episode they share which ones.
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