Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success.  Spoiler alert: there is no one best measure of eCommerce success. 
But there are several best measures, and in this episode they share which ones.

Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success. But there are several best measures, and in this episode they share which ones.

Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success.&nbsp; Spoiler alert: there is no one best measure of eCommerce success.&nbsp;
But there are several best measures, and in this episode they share which ones.

Metrics Month: Is CLV the best measure of eCommerce success?

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

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Metrics Month: Is CLV the best measure of eCommerce success?

Metrics Month: Is CLV the best measure of eCommerce success?

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