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Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.
But there are several best measures, and in this episode they share which ones.
By Master B2B5
33 ratings
Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.
But there are several best measures, and in this episode they share which ones.

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