Mettler Marketing

In this episode we talk about the current effects of inflation on consumers, and how that may relate to overall production in your dental practice. With the soaring cost of gas, food, travel, etc., consumers are cutting back.  How can your dental practice stay productive and keep up with rising costs for supplies and labor? Linda Mettler of Mettler Marketing discusses 6 tips to help you stay on track to reach your revenue goals, keep your overhead costs in check and keep patients coming into the office.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

Take a look at your mid-year new patient marketing progress...are you hitting your goals? It's time for a mid-year marketing tune up. Adjust where you are spending your marketing dollars so that you can bring in new patients.  Some ideas include:

Internal referral marketing - create an incentive for existing patients to give referrals

Focus on increasing the number of Google reviews you have

Do you have an in-office membership plan for your cash patients? this can save them money and increase your revenue

Spend your marketing dollars wisely - create a hyper targeted plan for the remainder of the year

Consumers are worried about inflation right now so make sure you plan for that for the remainder of the year.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

Karl and Linda discuss the current overall state of the dental market and the intricacies associated with buying or selling a dental practice.  Karl is the principal owner of Frye Practice Sales and has a 15+year background in commercial healthcare banking and lending that gives him the expertise in his field.  He started his company in 2014 as a platform for assisting in dental lending and real estate and then evolved into a full force practice brokerage in 2017 as Karl saw too many dentists being taken advantage of and leaving money on the table when exiting their practices.

Karl can be reached at:

Frye Practice Sales

480-599-6958

www.fryepracticesales.com 

[email protected] 

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

Linda talks about how to have a five star patient experience over the telephone, making the very first impression the very best.

Bonus:  Linda includes links to sample phone scripts that you can use to help train your staff.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

Linda talks about five great dental practice trends in today’s marketplace.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

Is your practice protected against ransomware?  Since the ADA has fallen victim, Linda highlights the importance of protecting your practice.  She talks about basic things you can do to help prevent infection of your office computers.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

In today’s episode Linda talks about what things to look for in an outside marketing agency.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

Linda talks about the pros and cons of using a Marketing Agency versus doing your own marketing in-house.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

Linda talks about the importance of creating great content in order to attract new clients.  She talks about how to develop a content marketing strategy, what types of content to create and how to Taylor that content to the target audience.  Linda also talks about what marketing platforms you can use for different types of clients and different kinds of content.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954

Linda shares a couple stories that highlight the power of social media.  The lesson from today’s episode is social media can have a huge benefit to your business and it can also have a big negative impact.  It is up to you to make sure and manage the impact.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954