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Mexico Business Now Podcast Expert Contributor Audio Articles
By Mexico Business NowBusiness
Mexico Business Now Podcast Expert Contributor Audio Articles episodes
- “Mission at Sea: How AI Can Protect Maritime Ecosystems” by Francisco Hurtado, Operations and Business Development Senior Director of Minsait (AA703)
The following article of the professional services industry is: “Mission at Sea: How AI Can Protect Maritime Ecosystems” by Francisco Hurtado, Operations and Business Development Senior Director of Minsait
6 min - Flavio Pallotti - The Challenge: Finding the Right Audience, Message and Media (VFT65)
Flavio Pallotti, Mexico General Manager, Zoomd, addresses the connection between the effectiveness of advertising and real KPIs, using content-generating users, instead of influencers and the vital importance of a call to action.
- Flavio Pallotti & Zoomd (0:48)
- Mexico as the key for Zoomd’s strategy (2:06)
- How Zoomd's AI-driven platform adapts and tailors content to resonate across various age groups, cultural backgrounds and regional preferences in Mexico (3:46)
- The balance between giving value to content, connecting authentically capturing attention fast (8:14)
- Influencer marketing (10:58)
- Content generated users vs traditional marketing (13:06)
- Insights on the best approach for the marketing model (16:10)
- How Zoomd's integration of AI empowers Mexican advertisers to remain ahead of the curve (18:13)
- Potential friction due to lack of understanding of the roles and needs of a marketing team (23:05)
- Enabling companies in nascent industries to effectively compete against more established sectors (25:18)
- How Zoomd envisions its role in shaping the future of personalized marketing in Mexico (29:56)
- Flavio’s advice (31:20)
- Book/Podcast recommendation (32:37)
35 min - “Is Hybrid Work Working?” by Shelley Pursell, Director Marketing for Latam and Iberia of Hubspot (AA702)
The following article of the tech industry is: “Is Hybrid Work Working?” by Shelley Pursell, Director Marketing for Latam and Iberia of Hubspot
7 min - “In Inflation: The Most Important Factor in the Real Estate Market” by Bernardo Cordero, Co-Founder of flat.mx (AA701)
The following article of the infrastructure & sustainability industry is: “In Inflation: The Most Important Factor in the Real Estate Market” by Bernardo Cordero, Co-Founder of flat.mx
6 min - “Performance Anxiety Among Employees and How to Overcome It” by Dmytro Okunyev, Founder & CEO of CHANTY (AA700)
The following article of the entrepreneurs industry is: “Performance Anxiety Among Employees and How to Overcome It” by Dmytro Okunyev, Founder & CEO of CHANTY
6 min - “Cultivating Excellence: The Journey of Leaders To Being ‘For All’” by Michelle Ferrari, CEO of Great Place to Work Mexico (AA699)
The following article of the talent industry is: “Cultivating Excellence: The Journey of Leaders To Being ‘For All’” by Michelle Ferrari, CEO of Great Place to Work Mexico
7 min - “The Future of 6PLs: A Glimpse into the Next Frontier of Logistics” by Paul Sarrapy, President of AOLM (AA698)
he following article of the logistics & mobility industry is: “The Future of 6PLs: A Glimpse into the Next Frontier of Logistics” by Paul Sarrapy, President of AOLM
8 min - “The Hype, The Hope and The Humdrum: The True Tale of Tech Trends” by Karlo Valentin Rodríguez, CTO of Klustera (AA697)
The following article of the tech industry is: “The Hype, The Hope and The Humdrum: The True Tale of Tech Trends” by Karlo Valentin Rodríguez, CTO of Klustera
5 min - “Revolutionizing Healthcare: The Synergy of AI and Genetics” by Gustavo Rodríguez Leal, CEO of NutriADN (AA696)
The following article of the health industry is: “Revolutionizing Healthcare: The Synergy of AI and Genetics” by Gustavo Rodríguez Leal, CEO of NutriADN
9 min - “Innovation, Connection: Unlocking Opportunities With Soft Skills” by Geny Oceguera Rojas, Head of Human Resources at Samsung Electronics Mexico (AA695)
The following article of the talent industry is: “Innovation, Connection: Unlocking Opportunities With Soft Skills” by Geny Oceguera Rojas, Head of Human Resources at Samsung Electronics Mexico
6 min
About Mexico Business Now Podcast Expert Contributor Audio Articles
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