Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

Not every franchise is built to last. In this segment, Jon Ostenson unpacks how investors can avoid being blindsided by failing concepts, trendy ideas, or undercapitalized franchise groups.

He explains why due diligence is everything, how to filter out the noise, and what real-world data tells you before you ever sign a check. It's not about chasing what’s hot. It’s about investing in industries where consumer behavior stays steady and predictable.

Business ownership is never guaranteed, but it shouldn’t be blind either. With the right filters and prep, you can take calculated risks that stack the odds in your favor.

Frozen yogurt might’ve faded, but your strategy doesn’t have to.

 #FranchiseInvesting #SmartRiskTaking #DueDiligenceMatters

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