The Big Idea: When artists describe their creative process, they inevitably talk about being in an open mind state where the download of core creativity can happen. Musicians such as The Band’s Robbie Robertson’s description that “Creativity comes from the womb of emptiness” to James Taylor’s observation about “waiting to hear it” and having “to be in a place where you can receive the song” reveal that creativity isn’t a rational, calculated activity. It’s about allowing oneself to become receptive.

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