Content of the episode –

Similarities between B2B & B2C Marketing –

• Final aim is to generate sales

• Strong understanding of TG

• Content Creation

• Branding

• Deep understanding of the buying process & customer journey

Differences between B2B & B2C Marketing -

• Target audience

• Sales cycle

• Purchase decision

• Messaging and tone

• Channels and tactics

#B2BvsB2CMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast