In this episode, host David Abrams is in conversation with Michael Beckerman, CEO of CREtech and CREtech Climate. Michael shares his career journey from public relations for commercial real estate to launching a small news aggregator that has grown into something much bigger, now CREtech. Michael saw an opportunity to put a spotlight on innovation in the built world and create a global audience of startups, commercial real estate operators and venture capitalists. Michael understands the stakeholders' pain points in the CRE ecosystem and felt he could provide helpful added value. In our discussion, Michael notes the significant change in power from the landlord to the tenant and the new recognition that customer demands and preferences are going to evolve the industry to deliver a hospitality approach to service. Now more than ever before, real estate companies must think of themselves as a brand. For Michael, it is less about how many days people are in the office, and more about the experience that is offered when they are there. Michael’s perspective on the rate of technology adoption by CRE provides an insightful context to better understand the pain points for stakeholders. I love Michael’s thoughts about the fluidity of the workplace, while he noted the paramount need to focus on the experience people receive no matter where they choose to work. Michael gravitates to the “hard things” and I so enjoyed our time together and learning about where he sees the industry going in the future. 

 Subscribe to TEN so you never miss an episode of the Tenant Experience Network.