In this episode of Voices of PropTech, VendorPM CEO & Co-Founder Emiel Bril sits down with Michael Beckerman, CEO of CREtech, one the largest conference companies dedicated to technology and sustainability in the built world. With over three decades of experience, Michael has witnessed firsthand the evolution of PropTech (or, as he prefers, "innovation in the built environment") and shares deep insights into where the industry is headed.

In this conversation, Emiel and Michael dive into:

• The mindset that has fueled Michael’s career as an entrepreneur and industry advocate
• The challenges founders face when selling to real estate leaders—and why so many PropTech startups struggle
• Why most real estate buyers don’t fully understand the tech landscape and what they need to do differently
• The role of AI, sustainability, and risk aversion in shaping the future of real estate innovation
• How storytelling and relationship-building are the keys to scaling a PropTech company

Whether you're a PropTech founder, a commercial real estate leader, or just someone passionate about innovation, this is an episode you don’t want to miss.

Tune in now for a candid, insightful conversation on the future of real estate technology.