In this episode of the Onsite podcast, host Brandon Fuchs welcomes Michael Bernoff, founder of the Human Connection Institute. The conversation explores the critical role of communication and influence in the contracting and construction industries. Michael shares valuable insights on how contractors can better manage client expectations, handle pricing objections, and build stronger client relationships. He emphasizes the significance of using the right language and understanding client psychology to deliver exceptional service. Michael also shares personal stories and practical tips from his experience, making this episode a must-listen for professionals looking to elevate their business practices.

Chapters

• 00:00 Welcome to the Onsite Podcast
• 00:19 Introducing Michael Bernoff
• 00:33 The Human Connection Institute
• 01:03 Diving into Communication and Influence
• 03:19 Understanding Client Objections
• 04:22 Role-Playing Client Conversations
• 07:23 The Importance of Honest Communication
• 09:57 Dealing with Multiple Quotes and Number Fixation
• 12:59 Winning Clients with Truth and Value
• 18:25 The Importance of Pushback in Building Projects
• 19:39 Meet Michael: Family and Business Background
• 21:16 Venturing into Online Coaching
• 25:36 Michael's Current Projects and Challenges
• 27:54 Phases of Building and Managing Expectations
• 31:07 Final Thoughts and Contact Information
• 35:03 Conclusion and Podcast Wrap-Up

Connect with Michael Bernoff
Website: https://michaelbernoff.com/
Instagram: https://www.instagram.com/michael_bernoff/

Buy his book “Average Sucks”: 
https://averagesucks.myshopify.com/products/average-sucks-book-tee

Connect with Brandon Fuchs
Instagram: www.instagram.com/the_contractorcoach

Join the Elite Builder Society
Website: https://ebsworks.com/