Virginia Nussey and Kristi Kellogg are joined by special guest Michael Brito. Brito, author and Head of U.S. Digital Marketing for LEWIS Global Communications, is on a mission to help brands and businesses reach their target audiences with precision with the right stories in the right channels at the right time. One way he accomplishes that is through employee brand advocacy. When employees themselves are brand advocates, the brand is seen in a more trustworthy light. Listen in to this interview with Brito to find out how to empower your employees to become brand advocates.