Michael DeLon creates credibility by helping business owners Create a Book Without Writing a Word™. As The Credibility Coach™ and President of Paperback Expert, he helps entrepreneurs clarify their message, position themselves as authorities, and capture more clients through their Amazon Best-Selling book using his proprietary Credibility Marketing System, designed to generate referrals and grow revenue. Michael is the author of On Marketing, a #1 Amazon Best-Selling Author, and the creator of The Credibility Game Plan, and since 2013 has worked with business owners across the United States and internationally to establish and strategically market their credibility. He is the husband of one and father of four, a committed follower of Jesus Christ who is deeply involved in his church, and someone who can often be found investing time with his family, reading a great book, or facilitating growth in the lives of those around him. 

In this episode, Leonard and Michael DeLon discuss:

• Why publishing a book instantly elevates credibility beyond credentials and certifications
• Why AI-generated books fail to build authentic trust and connection
• How books shorten the sales cycle and strengthen prospect relationships
• The power of audiobooks and podcasting in building emotional connection
• How credibility marketing helps professionals in high-trust industries (financial advisors, attorneys, mortgage lenders, consultants, and more) stand out

Key Takeaways: 

• In high-trust industries, credentials are table stakes, but authorship creates differentiation and authority.
• AI may generate information, but it cannot replicate personal stories, voice, or emotional connection, the true drivers of trust.
• An audiobook and podcast extend your platform, allowing prospects to bond with your voice and philosophy before ever meeting you.
• When prospects read your book before the first appointment, it feels like a second or third meeting, dramatically shortening the sales cycle.
• Books have a shelf life. Even if someone doesn’t read it immediately, your authority remains visible and accessible long after the initial conversation.

“Never write a book. Always speak to write it.”

- Michael DeLon

Connect with Michael DeLon:

Website: https://paperbackexpert.com/ 

LinkedIn: https://www.linkedin.com/in/michaeldelon/ 

Free Resource to offer: TheCredibilityCalculator.com 

Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/ 

LinkedIn: https://www.linkedin.com/in/leonardraskin/ 

Facebook: https://www.facebook.com/RaskinGlobal 

Email: [email protected]

Show notes by Podcastologist: Francine Poblete

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.