Dennis Doran speaks with Michael Fortinberry, CEO of Protiv, about their productivity program designed to revolutionize project-based incentives and hourly wages. Fortinberry explains how Protiv incentivizes quality, safety, and teamwork, leading to increased profits and worker earnings. He clarifies that the program promotes collective performance over individual speed, fostering a culture of accountability and engagement. They discuss Protiv's compatibility with various labor environments and its potential to address labor shortages by boosting productivity by 10%. The episode emphasizes the importance of transparency and worker involvement in budgeting to enhance productivity and concludes with Protiv's future plans to expand its offerings.