<p>With AI overviews slashing organic traffic, how do brands win share of voice in the age of GEO?</p><p>In this episode we speak to Michael Hermon, founder of Spotlight - https://www.get-spotlight.com - the first share of voice tool built for LLMs. He takes us through the how fast this shift is happening, what risks businesses face if they ignore this, and the strategies you need to adopt to get AI talking about your brand.</p>

With AI overviews slashing organic traffic, how do brands win share of voice in the age of GEO? In this episode we speak to Michael Hermon, founder of Spotlight - https://www.get-spotlight.com - the first share of voice tool built for LLMs. He takes us through the how fast this shift is happening, what risks businesses face if they ignore this, and the strategies you need to adopt to get AI talking about your brand.

Michael Hermon: Winning Share of Voice in GEO

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
 In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.

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‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

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Michael Hermon: Winning Share of Voice in GEO

Michael Hermon: Winning Share of Voice in GEO