Michael Hofler - Creative Director and the designer behind the iconic Arc’teryx logo - talks about his process, the creation of the logo, and the battle between retaining a classic logo versus reimagining it.

Behance: https://www.behance.net/HOFLER?locale=en_US

Linkedin: https://www.linkedin.com/in/hoflerdesign/

Listen to these conversations on the Highlander Podcast.

https://opdd.usu.edu/podcast

The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree program that trains the next generation of product creators for the sports and outdoor industries.

Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram.

https://www.instagram.com/usuoutdoorproduct/

https://www.linkedin.com/company/opdd

Discover the Outdoor Recreation Archive on Instagram or on USU’s website.

https://instagram.com/outdoorrecarchive

https://library.usu.edu/archives/ora

Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/

Outdoor Recreation Archive Instagram

https://www.instagram.com/outdoorrecarchive/?hl=en

Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah.

https://www.linkedin.com/in/chasewoodruffanderson/