In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.

Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.

We talk about:

• Michael's agency: Johnson Banks


• The Shelter rebrand


• Michael's book: Branding in 5 and a half steps


• How to move beyond jargon and talk about strategy


• The difference between being a strategist and being a designer


• How to inspire creative directions


• How design can affect the strategy


• Michael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.


• Where do idea's come from?


• A german stage and a series of penis pictures by Erik Kessels


• Michael's talk at typo Berlin


• Why you need to try something weirder


• How you can present design options


• Why you need to learn how to write


• Tone of voice and messaging

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com