In this episode, Guido Piquet is joined by Michael King, a digital marketing strategist who has spent decades working with ophthalmology practices. Michael shares why refractive lens exchange is becoming a major growth opportunity for clinics and how practices can better educate patients who may not yet understand the procedure. They discuss patient education, video content, webinars, and the systems practices need to guide patients from curiosity to consultation.

Connect with Michael King: https://www.linkedin.com/in/michaelcwking/

THIS EPISODE IS BROUGHT TO YOU BY:

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Connect with Guido:

• ⁠⁠Guido's LinkedIn⁠⁠ - https://www.linkedin.com/in/guidopiquet/

• ⁠⁠Mann Eye Institute's Website - https://www.manneye.com