Funky (B2B) Marketing

Michael Phillips: How understanding Sales changes your Marketing perspective?


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Nemanja's guest was Michael Phillips. Michael is a Marketer, Weightlifter, and Content Creator with a background in Sales.


He's the guy that believes in sales & marketing integration to drive growth and the power of storytelling to build brands. 


They covered topics such as 


- How is sales background changing your perspective as a marketer and the way you look at marketing? 

- Has marketing become over-reliant on tech?

- The secret to solving sales and marketing alignment issues is to have more marketers in the C-suite — having an executive leader who gets marketing, whatever the “X” is in their CXO title.

-  Sales people miss their target because they aren’t making friends with marketing

- Similarities between lifting weights and marketing

- How to find your voice - Ikigai framework


Listen to the episode, make sure you follow the channel and reach out to Nemanja and Michael for feedback.


Useful links:


https://www.linkedin.com/in/maple-honey/

https://www.linkedin.com/in/zivkovicnemanja/

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Funky (B2B) MarketingBy Nemanja Zivkovic

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