In Behavioral Finance and Your Portfolio, veteran investor and advisor Michael M. Pompian delivers a thorough grounding in the most important investor biases you're likely to encounter when making crucial investment decisions. Perhaps the most critical insight, knowing the difference between emotional and cognitive biases, will help you understand what makes you tick as an investor."

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As an experienced advisor, author, and pioneering researcher on the topics of behavioral finance and emotional investing, Michael has lectured on the practical application of behavioral finance world-wide. His books have helped thousands of financial advisors across the globe build better relationships with their clients.

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Behavioral Finance and Your Portfolio is the first of my books written directly for individual investors, so they can learn to overcome their investment biases and improve their investment results. It discusses and defines the four major Behavioral Investor Types, helping readers determine their own type and the resultant biases to which they may be prone.

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Experienced investment advisor, researcher and author Michael Pompian guides you through the process of decoding the emotional and cognitive biases that may be holding you back from your optimum investment strategy.

This book shows investors and financial advisors how to either moderate or adapt to behavioral biases, in order to improve investment results and identifies "the best practical allocation" for investment portfolios.