In this episode of Making Big Shifts, Josh Anderson talks with Michael Shapiro, founder and CEO of TAPinto and the Hyper Local News Network, about reinventing local journalism through franchising. Michael shares how a personal family moment sparked his shift from attorney to entrepreneur, and how his model empowers everyday people to launch sustainable local news businesses. He breaks down what makes a strong local publisher, the power of showing up in your community, and how AI is improving efficiency without compromising reporting standards. Whether you're exploring B2B marketing opportunities, building a community-driven business, or sharpening your marketing strategy, this episode delivers actionable insights on growth, leadership, and innovation.

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