In this episode of Marketing Reboot, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and how it applies to various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition and learning curves, and the impact of AI on future efficiency gains. The conversation also touches on design considerations for manufacturing and the relevance of these concepts in marketing and service-based industries.
Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 https://ifp.org/author/brian-potter/

In this episode of Marketing Reboot: Making Big Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It.Sam shares why today’s workforce challenges aren’t caused by “lazy workers” or generational gaps—but by outdated systems, broken onboarding, and organizations failing to unlock the talent already in front of them. Drawing from over a decade of experience helping companies onboard and train frontline workers, Sam explains how businesses can move from wasting talent to accelerating it.The conversation explores onboarding speed, middle management as coaches, workforce exploitation, wages, AI’s impact on work, and why companies must rethink how they train, develop, and support frontline employees. Sam also introduces practical frameworks—including the ABCs of people development (Autonomy, Belonging, Capability)—that leaders can apply immediately.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 LinkedIn https://www.linkedin.com/in/erik-braund/#MakingBigShifts #FutureOfWork #WastedTalent #JoshAnderson #SamCaucci #OneHuddle #EmployeeEngagement #FrontlineWorkers #LeadershipDevelopment #Onboarding #WorkforceTraining #PeopleFirst #TalentDevelopment #HRInnovation #WorkplaceCulture #EmployeeExperience #BusinessLeadership #ModernWork #Reskilling #Upskilling #ManagementCoaching

In this conversation, Josh Anderson interviews Dylan Conroy, an author and podcaster, about the transformative impact of AI on business and sales. Dylan shares insights on how AI can enhance productivity, improve sales strategies, and the importance of building genuine relationships in business. He discusses his experience with podcasting as a tool for networking and lead generation, emphasizing the value of starting a podcast for personal and professional growth. The conversation also touches on practical tips for maintaining productivity while traveling and the essential tools for effective outreach in the digital age.

Brynne Tillman, Author of The LinkedIn Edge, on Social Selling, Trust & Smarter ProspectingIn this episode of the Making Big Shifts podcast, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating AI into sales strategies. The conversation highlights the need for a human touch in outreach and the value of collaboration between sales and marketing teams.

Vadim Peskov of Difco on Implementing AI, Avoiding Mistakes & DesigningIn this conversation, Josh Anderson and Vadim Peskov delve into the complexities of implementing AI in business. They discuss the importance of understanding the foundational aspects of AI, the role of humans in AI workflows, common mistakes made during AI rollout, and the significance of data preparedness. Vadim shares insights on future predictions for AI, emphasizing the need for businesses to adapt to rapidly changing technologies and the potential for AI to enhance human capabilities rather than replace them.

In this episode of Marketing Reboot, host Josh Anderson interviews Nuri Otus, founder of KinetQ, a company focused on creating AI-driven personalized agents to enhance customer interactions. Nuri shares his journey from journalism to entrepreneurship, the evolution of Kinetic, and the importance of streamlining customer service in the automotive industry. He discusses the future vision of KinetQ, which aims to expand beyond automotive into various service industries, and offers valuable insights and advice for aspiring entrepreneurs.

In this episode of Making Big Shifts, Josh Anderson sits down with Daniel Burrus—AI futurist, bestselling author, and strategic advisor to the Pentagon, Google, and Fortune 500 leaders—to break down the truth behind AI’s rapid rise. Daniel explains how AI has evolved over decades, why businesses must shift from being reactive to anticipatory, and how leaders can transform every process, product, and service using the right mindset. He dives into generative vs. agentic AI, the importance of amplifying human intelligence rather than replacing it, and how companies can build future-proof teams. If you’re refining your marketing strategy, leading a B2B marketing organization, or preparing your team for the AI-driven future, this conversation delivers clarity, direction, and real competitive advantage.

In this episode of Making Big Shifts, Josh Anderson talks with bestselling author, business coach, and entrepreneur Gary Wilbers about the biggest pivots in his career—from scaling a 15-store wireless business to selling it and reinventing his purpose. Gary shares how setting clear goals, building momentum through small actions, and maintaining accountability can transform both life and business. He also breaks down how entrepreneurs can avoid distractions, stay focused on what drives real revenue, and create significance beyond success. Whether you're refining your marketing strategy, navigating leadership decisions, or growing a B2B marketing operation, this conversation is full of practical insights and mindset shifts.

#MarketingStrategy #MarketingPodcast #B2BMarketing #EntrepreneurMindset #GoalSetting#LeadershipDevelopment #BusinessCoaching #GaryWilbers #MakingBigShifts #MarketingReboot

In this episode of Making Big Shifts, Josh Anderson sits down with Andrew Lovewell, CEO of the Columbia Orthopedic Group, to break down what it really takes to build winning teams, deliver world-class patient satisfaction, and lead through massive change in healthcare. Andrew shares how his organization maintains a 4.95-star rating across thousands of reviews, why asking “why” is essential for culture, and how digital engagement transformed their patient experience. They also dive into leadership transparency, retention strategies, and how healthcare organizations can apply the same principles used in B2B marketing to create trust and long-term loyalty. Whether you’re refining your marketing strategy, leading a growing team, or looking for real operational insights, this conversation delivers practical lessons you can use immediately.

#MarketingStrategy #MarketingPodcast #B2BMarketing #HealthcareLeadership #PatientExperience#TeamCulture #OperationalExcellence #Orthopedics #AndrewLovewell #MakingBigShifts

In this episode of Making Big Shifts, Josh Anderson talks with Michael Shapiro, founder and CEO of TAPinto and the Hyper Local News Network, about reinventing local journalism through franchising. Michael shares how a personal family moment sparked his shift from attorney to entrepreneur, and how his model empowers everyday people to launch sustainable local news businesses. He breaks down what makes a strong local publisher, the power of showing up in your community, and how AI is improving efficiency without compromising reporting standards. Whether you're exploring B2B marketing opportunities, building a community-driven business, or sharpening your marketing strategy, this episode delivers actionable insights on growth, leadership, and innovation.

#MarketingStrategy #MarketingPodcast #B2BMarketing #LocalNews #Entrepreneurship#Franchising #CommunityGrowth #BusinessInnovation #TapInto #MakingBigShifts