The Brand Called You

Michael Stickler, Publisher & Author

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Michael Stickler, Publisher & Author
  • The importance of authenticity after enduring difficult seasons
  • Learning humility and the ability to serve others
    • Podcast
    Overview

    In this insightful episode of The Brand Called You, Ashutosh Garg speaks with Michael Stickler, a prolific publisher and author of 20 books, based in Lake Tahoe, Nevada.

    Michael shares his deeply personal journey through life’s successes and failures, offering powerful reflections on leadership, faith, forgiveness, authenticity, and generosity. He also provides a candid look into the realities of book publishing—from editing and marketing to building meaningful author–publisher partnerships.

    Below is a blog-style summary organised by timestamped questions, highlighting the key themes discussed.

    00:01:05- How Did Challenging Life Experiences Shape Your Approach to Leadership and Writing?
    • The importance of authenticity after enduring difficult seasons
      • Learning humility and the ability to serve others
        • Embracing both the sweetness and bitterness of life
          • 00:02:30- What Have Grace and Redemption Taught You About Purpose?
          • The value of a close, trusted circle during adversity
            • Focusing time and energy on relationships that truly matter
              • 00:04:25- How Did Forgiveness and Personal Growth Transform Pain into Purpose?
              • Forgiveness as a way to free oneself, not control others
                • Doing one’s part to maintain peace while accepting unresolved relationships
                  • Reinventing oneself after both failure and success
                    • 00:08:10- What Inspired the Creation of Leadership Books?
                    • Frustration with traditional publishing’s lack of marketing support
                      • The shift from being a frustrated author to becoming a publisher
                        • Growing from self-publishing to selling over 400,000 copies
                          • 00:10:50- What Mistakes Do First-Time Authors Make Most Often?
                          • Underestimating the depth of editing required (a minimum of four rounds)
                            • Understanding the roles of developmental, line, proofreading, and print edits
                              • Recognising that perfection is a pursuit, not a destination
                                • 00:12:44- What Qualities Make Authors Successful?
                                • Accepting that being an author is also a business
                                • Committing to marketing as much as to writing
                                • Promoting one book fully before starting the next

                                  • RESOURCES:

                                  Learn more about Michael Stickler: LinkedIn 

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                                  Whether you fail or succeed, you keep reinventing yourself. In Michael Stickler’s world, entrepreneurship & personal growth are about never letting shame define you. Hold your head high—keep moving forward. Share your thoughts in the comments and spread these insights with friends!

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                                  • The importance of authenticity after enduring difficult seasons
                                  • Learning humility and the ability to serve others
                                  • Embracing both the sweetness and bitterness of life 

                                    • The post Michael Stickler, Publisher & Author first appeared on TBCY.

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