<i>Nick Vehr speaks with Michael Sweeney and Nick Dew about the sweet honor of giving iconic ice cream maker Graeter’s its first brand redesign in 20 years — just in time for Santa and other dessert lovers everywhere</i>.

Nick Vehr speaks with Michael Sweeney and Nick Dew about the sweet honor of giving iconic ice cream maker Graeter’s its first brand redesign in 20 years — just in time for Santa and other dessert lovers everywhere.

Michael Sweeney and Nick Dew, Graeter's Brand Redesign

We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.

Share Michael Sweeney and Nick Dew, Graeter's Brand Redesign

Sign up to save your podcasts

Michael Sweeney and Nick Dew, Graeter's Brand Redesign

Michael Sweeney and Nick Dew, Graeter's Brand Redesign