Michael Witcoff, author,, copywriter, direct response marketing expert and the CEO of Level Up Copy, joins us on the podcast this week.

I wanted to pick his brain about how he write effective and compelling sales copy.

As he says in the podcast, even if you have the best product in the world, no one's going to find it, no one’s going to care, and no one’s going to buy it unless you can demonstrate that your product solves their problem.

Plus, we talk a little bit about the most important business and life lessons he learned that aren’t usually taught.