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Michael Zakkour | America's young consumers want e-commerce to be as social as those enjoyed by peers in China. Possible?
It may take years before social commerce and interactivity becomes a norm in the U.S. Michael Zakkour, digital strategy expert, highlights the differences in digital commerce between two sides of the ocean.
1:45 - Super consumers in China
4:45 - US consumers and ecommerce
7:00 - Underserved digital consumers in US
12:04 - Pinduoduo started the foundation of social commerce
17:24 - Younger US consumers want socialization and experience
19.05 - Impact of COVID
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By PDD PodcastsIt may take years before social commerce and interactivity becomes a norm in the U.S. Michael Zakkour, digital strategy expert, highlights the differences in digital commerce between two sides of the ocean.
1:45 - Super consumers in China
4:45 - US consumers and ecommerce
7:00 - Underserved digital consumers in US
12:04 - Pinduoduo started the foundation of social commerce
17:24 - Younger US consumers want socialization and experience
19.05 - Impact of COVID