To get something valuable you have to give something valuable. You want your customer's attention, time, money. Give them value to get it. It could be information through a blog, podcast, or book, or it could be service. Don't devalue your work, but do give away enough for customers to know what you are worth.To get something valuable you have to give something valuable. You want your customer's attention, time, money. Give them value to get it. It could be information through a blog, podcast, or book, or it could be service. Don't devalue your work, but do give away enough for customers to know what you are worth.