We’re joined by Michael Johansson, the founder of GASP and Better Bodies — two legendary clothing brands that helped shape the hardcore side of the fitness industry.

In this episode:

⚡️ Building a global brand from nothing

⚡️ The mindset behind long-term success

⚡️ Creating culture — not chasing trends

⚡️ Lessons from decades in the game

This is episode is about more than just business.

It’s about building legacy and what it takes.