Michele and Matthias talk about how audience development has changed over the years, on the way from a totally new SaaS startup to a mature business with many customers, today.

They discover that finding the first members of an audience can be really easy, but that it can also be quite time-consuming to stay current with them. Michele tells us how she runs customer interviews frequently and how she always discovers new use cases and exciting things to learn from different customers, because geocod.io is a horizontal SaaS based on an API.

Read the transcript here:
- https://gettheaudience.com/e15-michele-hansen-learning-from-your-audience/