The Audience Explorer

Steph Smith is a growth marketer, writer, and indie maker. She wrote “The Guide to Remote Work That’s Not Trying to Sell You Anything” and "Doing Content Right".

Steph and Matthias join on The Audience Explorer for a chat. Steph shares two interesting topics here:

1) How she found the audience for her first book (and how she was able to write it in parallel to her job)
2) What's absolutely necessary for a content creator to become successful

Great insights, Steph! Thanks for being my guest!

Read the full transcript of the episode here.

Find Steph Smith on Twitter:
https://twitter.com/stephsmithio

And here is her website:
https://stephsmith.io/

Charles-Olivier Demers joins me on The Audience Explorer for an audience modeling discussion, to figure out who it is exactly that he will be helping in his newly founded SaaS business.

Read the full transcript of the episode here.

Find Charles-Olivier on Twitter:
https://twitter.com/co_demers

Marie co-founded Tally with her partner Filip, in the summer of 2020. Filip is into tech, she is into marketing – a magic combination! Marie shares with us the different ways and methods that she used to get the first users and customers for the Tally form builder software. That's a really interesting mix.

Today, they have 15,000 users and $7000 MRR – an impressive track record after only one year in the making!

Read the full transcript of this episode here: https://gettheaudience.com/e26-audience-by-cold-outreach-marie-martens/

You can find her on Twitter @MarieMartens
Visit Tally at https://tally.so

Paulina Sáez joins me on The Audience Explorer for an audience modeling discussion, to figure out who it is exactly that she will be helping in her newly founded business.

Read the full transcript of the episode here.

Find Paulina on Twitter:
https://twitter.com/PSaezT

Colleen founded simplefileupload.com and went "product first" with it. She wrote the code, found a platform on which to publish and sell it, and has repeatable success with it. Matthias normally recommends to go "audience first", but Colleen managed to get her product off the ground with the "product first" approach, instead.

Let's hear how she did that!

Read the full transcript of the episode here.

Meet @leenyburger on Twitter, and find her website at https://www.simplefileupload.com/

Matthias admires Rob's book "The Mom Test", so he decided to invite Rob to chat about all things customer and audience development.

It turned out that Rob has a pretty unique system to develop products. He shares it in such a unique, easily understandable way that Matthias suddenly shouts out "Hey, why didn't I know this before?".

Read the full transcript of the episode here.

Meet @robfitz on Twitter, and find his websites, Youtube channel, and authors community at
- https://robfitz.com/
- https://www.youtube.com/c/robfitzpatrick
- https://writeusefulbooks.com/

Matthias knows Alex from Twitter, as someone who is creative and always stands out with his tweets, always value-packed tweets and so visually appealing.

Alex lives in Spain. He lost his job in 2020 due to COVID, but he decisively founded his own business as a social media consultant, content creator and writer. Alex helps creators and entrepreneurs to leverage social media content so that they can grow their business, their brand, their audience.

Alex shares tons of tips about audience building. Be prepared for an espresso: full of content, in a small half-an-hour "cup". Enjoy the episode!

Read the full transcript of the episode here.

Meet @AlexLlullTW on Twitter, and find his website and newsletter at https://alexllull.com and https://thestealclub.com.

Matthias meets with Kevon on video. They know each other from Twitter, and Matthias admires Kevon for his talent to communicate as a real human. They take a deep dive on how to do audience development, to become the go-to person for a topic and offer courses on it.

In Kevon's case, the topic is "Building in Public". He is a prolific creator on this, and he offers a brand-new cohort-based course for entrepreneurs on it. Enjoy the episode!

Read the full transcript of the episode here.

@MeetKevon on Twitter, and find his resources at (https://buildinpublicmastery.com) & (https://makingtwitterfriends.com).

Update April 2022: Kevon is growing! He now gathers articles, courses, coaching etc. under one roof: Public Labs. Check it out at https://publiclab.co/ .

Matthias encounters the most enthusiastic young startup founder he ever met before.

Nesha co-founded Swally, a habit-building app that will make you spend wisely. It analyzes your financial behaviour, helps you create a budget, and it informs you right on the spot about how much you can spend there. Imagine: You are at Starbucks, and Swally says "You can spend $15 here".

Matthias is amazed when Nesha tells about all the unusual locations where you can encounter your audience. Their conversation ends up in the rabbit hole of philosophy. Enjoy this long episode!

Read the full transcript of the episode here.

Meet @NeshaMutuku and @SwallyInc on Twitter.

Sharath and Matthias have known each other for a long time, only from Twitter. Today, they got a chance to meet "in person", i.e. in a video call for a podcast recording.

Sharath co-founded shoutout.so, a startup that makes it possible for founders to collect positive shoutouts and display them anywhere – a solution to the well-known problem of social proof that is very important for any business, and for startups in particular.

Matthias takes the chance to ask Sharath about how his co-founder Curtis and Sharath himself built the audience for their product, and what they do to keep their audience growing.

Read the full transcript of the episode here.

Meet @5harath and @shoutoutso_ on Twitter.